The virtual solo exhibition of Monica De Mitri at The Secret Room is part of NNC Gallery London’s long-term research on virtual space as a real curatorial environment. Active since 2019, this research explores how digital exhibitions can expand access, visibility, and continuity for contemporary artists, from the Covid period to today.

Learn how to look at contemporary art before buying it. A practical guide to artistic research, materials, context, visual language and informed collecting.

How can artists be seen in the Wild West of contemporary art? In 2025, the web alone is not enough. Artists need a coherent practice, clear tools, credible relationships, and curatorial contexts that help transform visibility into recognition.

Why do you buy art? Beyond investment or decoration, collecting means entering an artist’s world, supporting research, and choosing which visions deserve to survive. A new collector does not simply buy objects, but builds relationships with ideas, stories, and living artistic practices.

How do we find new artists? In a world saturated with images and digital visibility, NNC Gallery acts as a curatorial filter to recognize authentic artistic practices, support emerging and mid-career talents, and restore meaning to art beyond the logic of the market alone.