NO NAME COLLECTIVE PROJECT POLICY
VW PHOTOGRAPHY, ART, MARKETING, AND CONSULTING
ART & PHOTOGRAPHY PROJECT – EUROPE
UPDATE – DECEMBER 2025
ABOUT US
No Name Collective is an independent curatorial and cultural project based in Europe, with a professional network that includes galleries, curators, art advisors, collectors, and art fair organizers.
We operate primarily online, focusing on research, curatorial support, and professional visibility for emerging and mid career artists.
We are not a mass platform and not a marketplace.
We act as a curatorial incubator, a filter for the professional art world, and a long term support network for artists selected through our annual Challenges.
SELECTION AND MONITORING PROCESS
1. CHALLENGE SELECTION
Artists are chosen through our NNC Challenge, which is the only entry point to join the NNC Collectives.
There is no fee to submit artworks to the monthly open calls.
Artists selected in these calls who wish to enter the Annual Challenge must pay a 45 euro registration fee. This cost covers curatorial evaluation, administrative processing, and inclusion in the annual NNC Challenge.
We maintain a support fund for artists in developing countries or facing verified financial hardship.
HOW THE NNC CHALLENGE WORKS
The NNC Challenge is structured as a progressive, multi-stage curatorial process, designed to evaluate artists over time through research, editorial documentation, and professional selection.
a. Monthly Open Call and Pre-Selection
Artists may submit their work through the monthly open call, which is free of charge.
Submitted projects are reviewed by the curatorial team.
Artists may be selected or not selected at this stage.
Only selected artists proceed to the next phase.
b. Monthly Challenge
Artists selected through the monthly open call enter the Monthly Challenge, which represents the first formal curatorial evaluation stage.
All artists admitted to the Monthly Challenge are considered Monthly Finalists.
Monthly Finalists are published within NNC’s editorial ecosystem, according to editorial planning.
This may include small images, short presentations, or editorial mentions across selected pages of the magazine or online platforms.
Participation in the Monthly Challenge does not imply winning, representation, or progression to further stages.
c. Monthly Challenge Winners
At the end of each monthly cycle, a limited number of artists are selected as Monthly Challenge Winners.
Monthly Challenge Winners receive:
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dedicated editorial pages in NNC’s magazine
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enhanced visibility within official Challenge communications
Only Monthly Challenge Winners are eligible to access the Annual Challenge.
d. Annual Challenge
The Annual Challenge includes all Monthly Challenge Winners selected throughout the year.
Artists entering the Annual Challenge must complete a one-time registration fee of 45 euros, which covers curatorial evaluation, administrative processing, and inclusion in the annual selection process.
The Annual Challenge allows the curatorial board to evaluate artistic development, consistency, and professional reliability over time, rather than through isolated submissions.
e. Annual Challenge Winners and the NNC Collective
At the end of the Annual Challenge, a limited number of artists are selected as Annual Challenge Winners.
Only Annual Challenge Winners may be invited to join the NNC Collective, which is formed the following year.
Artists entering the Collective are:
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monitored and followed curatorially for up to two years
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presented on the NNC Gallery website with a dedicated personal artist page
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included in the official curatorial archive
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published regularly through magazines, catalogues, and editorial projects
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involved in curated virtual exhibitions and selected initiatives
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progressively presented to curators, galleries, collectors, and art professionals
Entry into the Collective is by curatorial invitation only and follows the evaluation criteria outlined in this Policy.
f. No Automatic Progression
There is no automatic progression between stages.
Selection at one level does not guarantee:
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access to the next stage
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publication beyond what is specified
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representation
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inclusion in the Collective
All decisions are made by the curatorial board based on artistic quality, coherence, originality, and professional standards.
g. Curatorial Role and Limits
NNC Gallery does not provide coaching, mentoring, or personal career management.
Its role is curatorial, editorial, and mediational, aimed at:
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building credible professional contexts
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documenting artistic research
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providing reliable selection tools for curators, collectors, and institutions
2. MONITORING PERIOD
Artists selected through the Challenge enter a monitoring phase of up to two years, during which their artistic and professional development is followed closely.
3. EVALUATION BEFORE REPRESENTATION
Before being officially introduced into a Collective or represented by NNC Gallery, artists undergo a minimum evaluation period of 12 to 18 months. This ensures consistent quality and professional growth.
4. GRADUAL INTRODUCTION
Once approved, artists are presented in progressive stages:
First through private previews to curators, galleries, and collectors within our network.
Later, through official features in our magazine, online platforms, and exhibitions.
This process ensures credibility and reliability toward our professional partners.
PUBLICATION AND TIMING
Publication timing follows editorial priorities and curatorial strategy.
Not all artists appear immediately in print or online. Each case follows an internal schedule designed to optimize visibility.
No artist can claim automatic publication or representation. All decisions are made by the curatorial board.
PROFESSIONAL STANDARDS
We work with a limited number of artists, focusing on quality over quantity.
Artists who do not demonstrate growth, professionalism, or respect for NNC guidelines may be excluded from future stages to preserve the integrity of the network.
Unprofessional behavior or non cooperation may result in removal from the Collective.
RIGHTS AND USAGE
Artists retain full ownership and copyright of their artworks.
By submitting to the Challenge or Collective, artists authorize NNC to use their images, texts, and related materials for curatorial, editorial, and promotional purposes, both online and in print.
NNC does not claim ownership of any original artworks.
Copyright remains entirely with the artist.
Requests for removal of materials can be sent to:
info@nonamecollectivegallery.co.uk
PAYMENTS AND FEES
The registration fee to enter the Annual NNC Challenge after being selected in a monthly open call is 45 euros.
This fee covers curatorial evaluation and administrative processing.
Fees are non refundable and do not guarantee selection or representation.
No additional fees are required for artists who join the Gallery through the Challenge.
During the year, NNC may offer optional open calls with participation costs ranging from 0 to 80 euros, depending on the type of project. These include:
Artist of the Month
Special Guest
Photography Magazine submissions
Other curated initiatives
These calls are optional and do not influence an artist's status within the Gallery or the monitoring process.
The Artist Support Fund is reserved exclusively for artists from economically disadvantaged countries or verified hardship situations.
NNC does not take commissions on sales unless otherwise agreed with the artist.
All payments are considered art consultancy and management fees supporting NNC operations.
MAGAZINE AND PUBLICATIONS
NNC’s print and digital magazines are paid publications.
The online magazine requires either a subscription or the purchase of a single issue.
Submission fees only cover the curatorial and editorial work and do not include access to the publication.
Artists and readers can obtain full access through subscription or by purchasing individual issues on our official platforms.
ARCHIVING AND FUTURE CONSIDERATION
Artworks not selected are archived for up to one year and may be considered for future editorial projects or special features.
After this period, they are removed from the archive.
TRANSPARENCY AND INTEGRITY
All selections are made through a neutral and documented process based on artistic quality, coherence, and originality.
The decisions of the curatorial team are final and non negotiable.
We do not offer unrealistic promises or instant results.
Our mission is to build long term artistic value and credibility for every selected artist.
NETWORK AND INTERNATIONAL PRESENCE
NNC maintains an extensive international network, including:
Galleries searching for emerging talents
Curators and art advisors scouting for new voices
Collectors seeking curated, credible insights
Art fairs and institutions exploring innovative projects
Our operations are based across Rome, Amsterdam, Switzerland, and London, with collaborators throughout Europe and abroad.
Post Brexit, our main base is in the European Union, while maintaining a strong curatorial presence in the United Kingdom.
SALES AND COMMERCIAL RELATIONS
NNC Gallery London Project is not a sales platform. We act as a curatorial and promotional bridge between artists and collectors.
When a collector expresses interest in an artwork, the inquiry is forwarded directly to the artist or their official representative.
NNC does not act as an intermediary in financial transactions unless a specific written agreement is established.
When a sale is facilitated through NNC exhibitions, fairs, or curated projects:
NNC may apply a previously agreed curatorial commission.
All payments are processed transparently.
The artist receives the agreed share directly.
NNC issues invoices only for curatorial or consultancy services, not for the sale of artworks.
Artists must ensure availability and proper pricing of their works, and be able to manage delivery, insurance, and documentation when contacted.
Any dispute related to private transactions between artists and collectors falls outside NNC’s responsibility.
CONTACT
For information about submissions, funding, partnerships, or collaborations:
📩 info@nonamecollectivegallery.co.uk
NO NAME COLLECTIVE
A curated, selective, and transparent platform connecting artists, galleries, curators, collectors, and fairs through a rigorous process of evaluation and long term artistic development.