The world of independents is changing the art world
- Valentine H.Hyman
- Mar 6, 2024
- 2 min read
Editorial VOL 11 NNC LONDON PROJECT
Valentine H.Hyman
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Everything changes, and we at NNC Gallery evolve over time, just like our projects. Our magazine is also undergoing a transformation. Starting with this issue, we will introduce new sections. The first will be a column dedicated to advice for artists: our experience and desire to provide concrete support have led us to create a space for this purpose. It will be a sort of coaching journey, aimed at teaching artists how to navigate the era of the web, mass art, and new collectors. What artists are looking for today, perhaps even before exhibitions, are collectors.
For centuries, the art market was controlled by a small circle that decided who could be sold and who couldn't. Today, things have changed, but the selection process is still very rigorous. However, this is not the only issue. Moving away from traditional paths has led to the formation of prejudices, urban legends, and insecurities, which often cause talented artists to suffer from what is commonly known as 'imposter syndrome,' thereby sabotaging their own progress.
For these reasons, we decided to focus on this aspect and offer our contribution.
There are many other new developments in the pipeline, which we will unveil gradually in the upcoming issues. In this issue, we present some of the artists from the collectives we have been following for many years and continue to promote, helping them reach a wider audience. You will also find this month’s featured artist, the special guest, along with the winners of the January 2024 challenge, as well as the selected artists who accepted or declined our challenge. We hope you enjoy reading our magazine/catalog and that you can fully appreciate the contemporary art of these years!
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